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Identity Programs begin with a clear understanding of a client’s history, area of focus, position in the marketplace, and vision for the future. Our work results in the development of core identity elements that when applied thoughtfully, through a variety
of mediums, project the desired image to the client’s respective audiences. The combin-
ation of symbols, logotypes, color palettes, typefaces and other visual elements, provide
a flexible "kit of parts" that when applied, allows maximum consistency without
excessive repetition.
The selected programs here range from small start-ups to well established
International corporations.
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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NYC 100
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Identity program for New York City’s
Centennial Celebration of the melding of the
five boroughs into the city of New York
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Clark Art Institute
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Overarching program for The Sterling and
Francine Clark Art Institute. A Fine Arts Museum
located in Williamstown, Massachusetts
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Clark Art Institute
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Overarching program for The Sterling and
Francine Clark Art Institute. A Fine Arts Museum
located in Williamstown, Massachusetts
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Clark Art Institute
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Overarching program for The Sterling and
Francine Clark Art Institute. A Fine Arts Museum
located in Williamstown, Massachusetts
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Clark Art Institute
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Overarching program for The Sterling and
Francine Clark Art Institute. A Fine Arts Museum
located in Williamstown, Massachusetts
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Clark Art Institute
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Overarching program for The Sterling and
Francine Clark Art Institute. A Fine Arts Museum
located in Williamstown, Massachusetts
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Baltimore Symphony Orchestra
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The BSO’s new identity reflects its
preeminent place among the world’s
most important orchestras
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Episcopal Diocese
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The new face of the Episcopal Diocese
of New York is based on iconography
from historic seals of the diocese
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Episcopal Diocese
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The new face of the Episcopal Diocese
of New York is based on iconography
from historic seals of the diocese
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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High Falls Mercantile
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A logotype based on a period "trade symbol"
is the core element of this retailer’s
identity program
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Right Eye
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Program for a boutique agency representing
an array of experienced Directors of Photography,
Production Designers, Stylists and Editors
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Right Eye
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Program for a boutique agency representing
an array of experienced Directors of Photography,
Production Designers, Stylists and Editors
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Right Eye
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Program for a boutique agency representing
an array of experienced Directors of Photography,
Production Designers, Stylists and Editors
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Lifemark
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Identity program for a medical company
focused on the care of cronically ill patients
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Lifemark
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Identity program for a medical company
focused on the care of cronically ill patients
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Lifemark
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Identity program for a medical company
focused on the care of cronically ill patients
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Lifemark
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Identity program for a medical company
focused on the care of cronically ill patients
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Lifemark
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Identity program for a medical company
focused on the care of cronically ill patients
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HeartSine
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Image for a designer, manufacturer and
distributor of defibrillators and related
products for the healthcare profession
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HeartSine
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Image for a designer, manufacturer and
distributor of defibrillators and related
products for the healthcare profession
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HeartSine
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Image for a designer, manufacturer and
distributor of defibrillators and related
products for the healthcare profession
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HeartSine
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Image for a designer, manufacturer and
distributor of defibrillators and related
products for the healthcare profession
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Markay Real Estate Investments
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The color palette and implied horizon are the
recurring elements in the identity program for
this real estate company
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Markay Real Estate Investments
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The color palette and implied horizon are the
recurring elements in the identity program for
this real estate company
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Markay Real Estate Investments
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The color palette and implied horizon are the
recurring elements in the identity program for
this real estate company
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