Marks, symbols, monograms and logotypes
are the most succinct visual representa-
tions of an entity’s identity. At their best,
these iconic depictions instantly commun-
icate a company's or institution’s nature
of business or area of focus. In a nutshell,
the stronger the icon, the better the
odds for recognition in an increasingly
competitive marketplace.
This collection of visual icons provides an
overview of our experience and expertise
in this category.
Brooklyn Ballet
Symbol for the newly formed Brooklyn Ballet
Company. The solution draws inspiration from
choreography "mapping".
Gary Gray
Logotype for writer Gary Gray. The editor's
transposition mark allows for presenting first
and last name with only 4 letters
Hilton Typographers
For a typographic service, one symbol
incorporating 8 different typefaces
Hudson Valley Writing Project
Teachers learning through writing
Landa Pharmaceutical
Inventor, manufacturer and distributor of
prescription drug products
American Folk Art Museum
Logotype based on the architectural panels
covering the exterior of the museum's
new building
Lifemark
Symbol for a medical company focused on
the care of chronically ill patients
Bassini Playfair & Associates
Initials for a newly formed partnership
operating in the financial services category
Flying Fish Brewing Company
A whimsical icon for a microbrewery looking
to differentiate itself from the traditional
offerings in the category
