Marks, symbols, monograms and logotypes
are the most succinct visual representa-
tions of an entity’s identity. At their best,
these iconic depictions instantly commun-
icate a company's or institution’s nature
of business or area of focus. In a nutshell,
the stronger the icon, the better the
odds for recognition in an increasingly
competitive marketplace.
This collection of visual icons provides an
overview of our experience and expertise
in this category.
Micrus Medical Technologies
Identity for a manufacturer of medical
instruments and a variety of delivery devices
Murray’s Cheese
Updated signature for the oldest cheese shop
in New York City
NYC 100
Logo for New York City’s Centennial Celebration
in 1998, commemorating the joining of the
five boroughs to become NYC
The House of Scribner
Symbol for the 160 year old publisher Charles
Scribner and Sons, a Simon & Shuster imprint
Kromekote Paper
Mark for a high gloss paper product offering
from Champion International Corporation
Travis Construction
Succinct symbol for a Dallas based
high-end contracting company
99's Motorcycle Club
Identity for a motorcycle club created
by simply turning the route 66 highway
sign upside down
Advaxis Medical
Pictograph for a biotechnology company that
uses genetically modified microorganisms
to treat infectious diseases
Ariad Pharmaceuticals
Image for a biotech start-up investigating
"signal transduction" in cell biology to
gain insight into developing new drugs
