Marks, symbols, monograms and logotypes
are the most succinct visual representa-
tions of an entity’s identity. At their best,
these iconic depictions instantly commun-
icate a company's or institution’s nature
of business or area of focus. In a nutshell,
the stronger the icon, the better the
odds for recognition in an increasingly
competitive marketplace.
This collection of visual icons provides an
overview of our experience and expertise
in this category.
Brown-Forman
Update of a symbol originally designed by
Raymond Loewy for this preeminent
international wine and spirits company
Callaway Golf Ball
Graphic identity for Callaway’s golf ball
division. The symbol suggests the final
destination of the ball—the bottom of the "cup"
Pathogenesis
Corporate symbol for a biotechnology company
specializing in identifying the source of disease
Watch City Brewing Company
Image for a micro brewery and restaurant
located in the watchmaking capital of the US,
Waltham, Massachusetts
Summit Oilfield Services
Symbol for a company in the business of
servicing oil rigs and oilfield equipment
for the oil industry
Boy Scouts of America
Updated classic symbol for the largest
youth organization in the United States
Crossroads Films
Identity for a film production company
based on the ubiquitous US road sign
Delta Faucets
Symbol for the international designer
and manufacturer of high quality kitchen
and bathroom fixtures
Doyle New York
Logotype for one of the world’s foremost
auctioneers and appraisers of fine art,
jewelry, furniture and decorative items
